Vote NO on Measure ER.
NO Blank Checks. NO More Tax Hikes.
Measure ER would raise Los Angeles County’s sales tax by another half-cent. Supporters call it a healthcare measure. But the legal structure tells a different story: it is a GENERAL TAX, which means politicians can spend the money through the county’s general fund, NOT A DEDICATED HEALTHCARE LOCKBOX.
Say NO to Higher Taxes!
What is Measure ER?
Another 0.5%
sales tax hike
General tax, not a healthcare lockbox
Money goes to the county general fund
Five-year tax with no hard spending guarantee
Higher costs for families and small businesses
Supported by campaign materials & the ballot summary
Why Vote NO?
Measure ER is a Bait-and-Switch
Before politicians ask taxpayers for more, they should explain why a county budget of roughly $47.9 billion is not enough. Voters have every right to ask a simple question: if nearly $48 billion is already flowing through county government, why is the answer always another tax hike?
A Blank Check
If county leaders wanted a true healthcare-only tax with real accountability, they could have proposed one. They did not. Instead, they are asking voters to hand over more money first and trust politicians later.
That is not accountability. That is a blank check.
No Guarantees
Voters are being told this tax will save hospitals and clinics, but the county’s own language says the revenue goes to the general fund for general governmental purposes.
That means there are no enforceable guarantees that the money will go where supporters claim it will go.
Cost of Living
Los Angeles County families are already paying too much. In much of the county, the sales tax is already 9.75%. In many communities, it is even higher. Measure ER would add another 0.5%, pushing many cities farther above 10 percent and some close to 12 percent.
At a time when groceries, gas, rent, and household bills are already squeezing family budgets, this measure would make everyday life more expensive.
Small Business Harm
Sales taxes are among the most unfair taxes because they hit working families, seniors, and small businesses the hardest. A higher sales tax does not hurt government. It hurts the people buying school clothes, basic household goods, meals, and essentials.
It also lands on neighborhood retailers, restaurants, and local employers already struggling with rising labor, rent, insurance, utility, and supply costs.
Sales taxes are among the most unfair – Why?
For Families, Seniors, Small Businesses
And before politicians ask taxpayers for more, they should explain why a county budget of roughly $47.9 billion is NOT ENOUGH. Voters have every right to ask a simple question: if nearly $48 billion is already flowing through county government, why is the answer always another tax hike?
Coalition Opposing Measure ER
Organizations
California Contract Cities Association
LA County Taxpayers Association
Los Angeles County BizFed
Santa Clarita Valley Chamber of Commerce
Glendora Chamber of Commerce
Cities
City of Arcadia
City of Bradbury
City of Bellflower
City of Beverly Hills
City of Cerritos
City of Diamond Bar
City of Glendale
City of Glendora
City of La Verne
City of Lakewood
City of Lomita
City of Lynwood
City of Norwalk
City of Palmdale
City of Palos Verdes Estates
City of Paramount
City of Pico Rivera
City of Rancho Palos Verdes
City of Rosemead
City of Vernon
City of Westlake Village
Elected Officials
Kathryn Barger, Los Angeles County Supervisor, District 5
Sharon Kwan, Councilmember, Arcadia
April Verlato, Former Mayor, Arcadia
Andrew Mendez, Councilmember, Azusa
Walter Allen III, Councilmember, Covina
Steve Tye, Mayor, Diamond Bar
Claudia M. Frometa, Mayor, Downey
Hector Sosa, Councilmember, Downey
Vartan Gharpetian, Council Member, Glendale
Michael Allawos, Councilmember, Glendora
Keith Eich, Councilmember, La Cañada Flintridge
Jeff Wood, Vice Mayor, Lakewood
Pat Kearney, Councilmember, Lawndale
Bernadette Suarez, Councilmember, Lawndale
Becky A. Shevlin, Mayor, Monrovia
Andrew Lara, Councilmember, Pico Rivera
John Cruikshank, Former Mayor, Rancho Palos Verdes
Barbara Ferraro, Councilmember, Rancho Palos Verdes
Sandra Armenta, Mayor, Rosemead
Margaret Clark, Council Member, Rosemead
Eric Chan, Vice Mayor, San Gabriel
Denise Menchaca, Mayor, San Gabriel
Patsy Ayala, Mayor Pro Tem, Santa Clarita
Jason Gibbs, Councilmember, Santa Clarita
Marsha McLean, Councilmember, Santa Clarita
Ed Chen, Councilmember, Temple City
Nico Ruderman, Venice Neighborhood Council Member
Ollie Cantos, Mayor Pro Tem, West Covina
Rosario Diaz, Council Member, West Covina
Eric Ching, Former Mayor, Walnut
Kaylee May Law, Council Member, Walnut